This product was designed as a project for my Type and Image Design class. The directions were to create an entire brand ecosystem for a product that did not yet exist. I created Pseudo, a mocktail brand that mimics the look and taste of alcohol. The intention was to create a line of mocktails that can boost the confidence of people choosing not to drink in social settings by making it look like they are. As part of the ecosystem, I created a logo, tagline, comprehensive brand guidelines booklet, stationary, can labels, and packaging for a 4-pack. This project taught me about how each small element or component adds to the whole picture and can transform it.