Insignia playing cards
The primary objective for this project was to develop a graphic concept for an original deck of cards comprising of 52 cards, four suits of thirteen ranks, a joker and packaging. The deck also needed to contain a coherent visual language and implement the design within the fixed framework of the cards.
The Insignia playing cards were designed to showcase a unique visual motif for each suit through the use of patterns. These patterns are stripes, dots, checks, and squiggles. These patterns craft a strong visual identity, offering a fun and geometric fuse to the traditional card structure.
The pips in the middle of each card are arranged on a grid and introduce the pattern, or Insignia, for each suit which help maintain a coherent visual language. The design also includes the suit and rank on all four corners with accessibility and usability in mind.
Mockup of box packaging
Full packaging
Sticker to seal box
Playing cards in use